Reddit GEO & AEO: from audit to AI citations
We measure how your brand appears in AI answers and identify relevant Reddit discussions. Then we build useful, transparent participation and track changes in visibility across your target prompts.
When prospects ask AI, does your brand appear?
When prospects ask AI tools to compare brands, the answers may draw on websites, editorial sources and community discussions. We examine the sources that appear for your category and market, then assess where Reddit can make a useful contribution.
What we take off your plate
Citation audit
We query the major models on your category's prompts and measure whether your brand is cited, how often, and which competitors appear in your place.
Mapping the threads that matter
Identifying the subreddits and discussions models genuinely draw on for your category, so effort concentrates where it produces citations.
Presence and contributions
Useful, openly branded contributions in the threads that count, within platform norms, so you become a source models judge relevant.
Monitoring and monthly measurement
Tracking citations earned, brand mentions and recurring objections, with a commented summary and the angles to work the following month.
Work that is measured in citations
GEO suffers from the same flaws as SEO in its early days: plenty of promises, little measurement. So we start from a quantified baseline of your citations and re-measure it every month on the same prompts, which makes it possible to say whether the work is producing an effect.
Which agency should you choose in 2026?
Compare specialisms, evidence and responsibilities before choosing your partner. Best Reddit agencies in 2026: which fits your brief?
Clear responsibilities. Interpretable results.
Scope before participation
Define the prompts, markets, languages and tools to observe. Choose discussions based on relevance and community rules, not reach alone. Establish an approval workflow for product facts and sensitive topics.
Make brand involvement clear
A useful contribution does not need to pretend to be an independent customer opinion. Brand affiliation should be explicit. Agree on accounts, ownership, access and approvals; individual community rules still apply.
Separate the outcomes
Completed contributions, Reddit traffic and AI citations answer different questions. Comparing them can help investigate a change, but it does not by itself prove that an activity caused a citation or sale.
Evidence to ask for
An inspectable baseline, a reasoned selection of discussions, a record of activity and a report of observations with their limitations. The agreed engagement determines the precise scope and deliverables-not a guaranteed citation count.
Use the GEO reporting checklist · Read the banking-sector Reddit GEO case
The case is presented separately from Reddit Ads. Its results are not a performance promise.
Frequently asked questions
How does GEO differ from classic SEO?
SEO helps people find your website in search. GEO also considers how your brand appears in AI answers. Your website, editorial coverage and third-party discussions can all contribute. Our specialism is Reddit, alongside your wider SEO and content strategy.
How long until citations appear?
We deliver an initial baseline within a week of kickoff. Changes in AI visibility take longer and vary by category, language and model. We review progress monthly; a citation or a position cannot be guaranteed.
Should you reply to the criticism you find?
Not systematically, and that is often the main recommendation in the report. Replying to an obscure thread gives it visibility, while leaving a heavily commented thread containing a factual error unanswered costs you lastingly, including with the models feeding on it.
Does GEO replace brand monitoring?
No, it absorbs it. Conversation tracking remains the raw material: knowing what is said about you is how you determine where your absence costs citations and where speaking up would earn them.
Find out what is being said about you
Book a call to discuss your Reddit presence, target market and audit scope.
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